Resources

Explore our latest thinking, industry insights, and success stories

Blog

Are Chatbots the Same as Search?

Search engines and chatbots help consumers find answers, but are they the same? Despite their simila...

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Blog

Clean Data: Setting Your System Up for Success

With tools like artificial intelligence and machine learning, health systems are transforming the di...

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Success Story

Columbus Regional Health's Physician Profile Page Traffic Surges With Empower

Columbus Regional Health drives organic search results and increases new patient acquisition by publ...

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Blog

The Word on Voice Assistants & HIPAA Compliance

Voice is big and getting bigger, but what does that mean for healthcare marketers? Here’s where we ...

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Knowledge Base

Healthcare Chatbots: Preparing to Chat

Adding a chatbot to your health system website might seem daunting, but all it takes is the right co...

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Success Story

Southcoast Health Introduces Branded Chatbot to Help Site Visitors Find Answers

Recognizing that today’s healthcare consumers expect an effortless online experience, Southcoast Hea...

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Blog

Harnessing Chat to Understand Consumer Intent

Web analytics help health organizations understand what customers want, but does it paint the comple...

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Success Story

Piedmont Healthcare Reduces Billing Contact Center Customer Wait Time by 85% With Guide

Piedmont Healthcare was looking for a better way to address billing and financial assistance questio...

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Knowledge Base

Calculating ROI for Your Chatbot Investment

How do you know if a chat platform is providing a good return on investment (ROI) for your healthcar...

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Blog

Chatbots vs. Live Chat: Finding the Sweet Spot Between Human and Artificial Intelligence

Chat has become a familiar feature on websites, but do you need a team of human operators standing b...

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Knowledge Base

Establishing a Governance Structure for Doctor Reviews

Being transparent with your patient reviews doesn’t mean you’ll automatically publish every review c...

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Blog

HIPAA Compliance & Technology: What It Is – And How to Get It

HIPAA compliance can be a confusing subject, even for people working in the healthcare space. What d...

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Success Story

Piedmont Healthcare Achieves a 70% Decrease in Bounce Rate With Guide

Piedmont Healthcare was looking for a way to better address patient needs while on their website.  A...

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Blog

Embracing Doctor Ratings: Own Your Reviews and Gain Patient Trust

Taking control of your digital reputation can be good for physicians and patients alike, and embraci...

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Blog

Smarter Patient Experience: A Beginner’s Guide to AI in Healthcare

Artificial Intelligence is a buzzword in healthcare and beyond, but sometimes isn't clearly defined....

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