Explore our latest thinking, industry insights, and success stories
Success Story
OHSU Commits to Transparency With Empower, Leads to SEO Benefits and Increased Patient Engagement
OHSU's core mission value is transparency. That's why they partnered with Loyal...
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Blog
Strategies for Successfully Marketing Your Chatbot
Chatbots have a lot to offer. These AI-driven platforms are affordable and relatively easy to implem...
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Blog
Rethinking Your Data Ownership Strategy
In an age where data is power, it’s important to ensure that you maintain power over your data. Here...
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Knowledge Base
Chatbot 101: Breaking Down the Terminology
New technologies always introduce a slew of new terminologies, definitions, and lingo. As artificial...
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Blog
Chatbots and Maintaining the Human Connection in Healthcare
With all of this investment in digitizing our interactions, do we run the risk of losing the human c...
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Blog
Are Chatbots the Same as Search?
Search engines and chatbots help consumers find answers, but are they the same? Despite their simila...
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Blog
Clean Data: Setting Your System Up for Success
With tools like artificial intelligence and machine learning, health systems are transforming the di...
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Success Story
Columbus Regional Health's Physician Profile Page Traffic Surges With Empower
Columbus Regional Health drives organic search results and increases new patient acquisition by publ...
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Blog
The Word on Voice Assistants & HIPAA Compliance
Voice is big and getting bigger, but what does that mean for healthcare marketers? Here’s where we ...
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Knowledge Base
Healthcare Chatbots: Preparing to Chat
Adding a chatbot to your health system website might seem daunting, but all it takes is the right co...
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Success Story
Southcoast Health Introduces Branded Chatbot to Help Site Visitors Find Answers
Recognizing that today’s healthcare consumers expect an effortless online experience, Southcoast Hea...
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Blog
Harnessing Chat to Understand Consumer Intent
Web analytics help health organizations understand what customers want, but does it paint the comple...
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Success Story
Piedmont Healthcare Reduces Billing Contact Center Customer Wait Time by 85% With Guide
Piedmont Healthcare was looking for a better way to address billing and financial assistance questio...
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Knowledge Base
Calculating ROI for Your Chatbot Investment
How do you know if a chat platform is providing a good return on investment (ROI) for your healthcar...
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Blog
Chatbots vs. Live Chat: Finding the Sweet Spot Between Human and Artificial Intelligence
Chat has become a familiar feature on websites, but do you need a team of human operators standing b...
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Knowledge Base
Establishing a Governance Structure for Doctor Reviews
Being transparent with your patient reviews doesn’t mean you’ll automatically publish every review c...
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Blog
HIPAA Compliance & Technology: What It Is – And How to Get It
HIPAA compliance can be a confusing subject, even for people working in the healthcare space. What d...
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Piedmont Healthcare Achieves a 70% Decrease in Bounce Rate With Guide
Piedmont Healthcare was looking for a way to better address patient needs while on their website. A...
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Blog
Embracing Doctor Ratings: Own Your Reviews and Gain Patient Trust
Taking control of your digital reputation can be good for physicians and patients alike, and embraci...
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Blog
Smarter Patient Experience: A Beginner’s Guide to AI in Healthcare
Artificial Intelligence is a buzzword in healthcare and beyond, but sometimes isn't clearly defined....
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