Explore our latest thinking, industry insights, and success stories
Chatbots and Maintaining the Human Connection in Healthcare
With all of this investment in digitizing our interactions, do we run the risk of losing the human connection? Better yet, will we even miss...
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Are Chatbots the Same as Search?
Search engines and chatbots help consumers find answers, but are they the same? Despite their similarities, chatbots and search engines use ...
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Clean Data: Setting Your System Up for Success
With tools like artificial intelligence and machine learning, health systems are transforming the digital patient experience for the better....
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The Word on Voice Assistants & HIPAA Compliance
Voice is big and getting bigger, but what does that mean for healthcare marketers? Here’s where we are with voice in 2019 — and where we’re...
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Harnessing Chat to Understand Consumer Intent
Web analytics help health organizations understand what customers want, but does it paint the complete picture? Chat is an opportunity to un...
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Chatbots vs. Live Chat: Finding the Sweet Spot Between Human and Artificial Intelligence
Chat has become a familiar feature on websites, but do you need a team of human operators standing by, or can a chatbot powered by artificia...
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HIPAA Compliance & Technology: What It Is – And How to Get It
HIPAA compliance can be a confusing subject, even for people working in the healthcare space. What does HIPAA compliance mean from a technol...
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Embracing Doctor Ratings: Own Your Reviews and Gain Patient Trust
Taking control of your digital reputation can be good for physicians and patients alike, and embracing reviews and star ratings is a win-win...
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Smarter Patient Experience: A Beginner’s Guide to AI in Healthcare
Artificial Intelligence is a buzzword in healthcare and beyond, but sometimes isn't clearly defined. Here's a beginner's guide to what AI is...
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